BlockVote is a mobile voting app that increases turnout by making voting more accessible and secure.
Elections are a defining feature of democratic government and voting is our strongest voice. Why do we still rely on an antiquated voting system that still requires physically counted and transported ballots to express it? This outdated system far too often results in errors and fraud which leads to a lack of voter confidence, which negatively impacts voter turnout.
Design an experience that reimagines the mechanics of voting by utilizing emerging technology to increase voter turnout. Work within the current government system and account for rules and regulations to propose a solution that is not speculative.
Exploratory Research, Secondary Research, Prototyping, Interface Design, Experience Design, Branding, Storytelling, Team Collaboration.
4 Weeks +
To view this project in detail check it out on your desktop.
• 64% of the U.S. voting-age population were registered to vote in 2016.
• 55.7% of the U.S. voting-age population cast a ballot in the 2016 election.
• 2% margin of error is deemed "acceptable" when tallying voter ballots.
• 56.7% of the voting population represent the Rising American Electorate (RAE).
• The RAE is the voting majority of Millennials, People of Color, Asian Americans & Unmarried Women.
Interviewing experts validated that the mechanics of voting is in need of change. Each providing guidance and a credible perspective that would help us understand how to create an impactful experience.
The logistics of voting are complicated enough, we want to be a source of truth that supports an inclusive election process. Voting rights may be reviewed at any time in the profile settings.
Voter ID's are state specific. Registered voters will be required to provide ID to register as a BlockVoter, depending on state of residence requirements.
BlockVote ballot is optimized for accessibility and available in all languages. Once a ballot is cast, all voting selections are permanently tied to a BlockVote ID, which may be reviewed at any time inside the profile settings.
Through this project I learned that people genuinely want to see change in how we interact with out most valuable civic duty, but they also remain skeptical of the security of mobile voting. "How secure is Blockchain, really?" Also, mobile devices are currently ubiquitous, but what happens when they aren't? These are valid questions that I think are due more to the paradigm of voting norms and faith in emerging tech. I am interested how voting can evolve if we embrace technology and automation within government.