Julian Crespo
Product Designer

Hi, I'm Julian.

4 years ago I dedicated myself to the craft of design and to the philosophy of design thinking. I chose to become a designer because I feel it provides practical boundaries for me to express my creative curiosity. I believe that constraints are essential for harnessing creativity because they require deep evaluation which grounds expectations to reality. I understand boundaries of business and how to be creative within them. My pathway to finding design may not be conventional, but my journey has taught me how to accept change, how to be vulnerable, how to adapt, how to silence my ego, how to fail and how to overcome.

If you have any questions or feedback about any of my projects feel free to send me a .

View my résumé.

Forage is a farm-to-home kitchen meal alternative that encourages non-meat reliance and community support.

Project Overview

The Problem

Elections are a defining feature of democratic government, but all too frequently, we take the actual mechanics of the election for granted. We speak at length of such issues as who is allowed to vote, how campaigns are conducted, and how they are financed. There has been very little innovation within the mechanics of voting. Problems stem from lack of confidence and transparency of the antiquated system that still relies on humans to physically transport and count ballots, which often results in errors and fraud. How might we address the mechanics of voting through design and emerging technology to address public confidence and increase voter turnout.

Individual Challenge

I was challenged to create a visual language for a mobile app concept. The brand vision was to promote healthy eating, community supported agriculture and sustainable living.

Skills

Branding and Visual Language, Product Design and Prototyping.

Mobile Experience

Product Introduction

First impressions are very important. I wanted to set a visual tone that is fresh and inviting. This was also an opportunity to introduce the human-centered and eco-minded brand message.

Onboarding experience

These things can be painful, which is why it was project requirement that I fully embraced. I was able to focus on the expected experience for potential subscribers. I was also able to gather important dietary information, like food allergies.

Forage recipe Box

The recipe box experience study was a true test. The food box service is not a new concept. I performed a competitive analysis and found similar products to be spatially confusing, particularly with the recipe swap function. I wanted to create a more condensed and straight forward experience.

Wireframes

The recipe box experience study was a true test. The food box service is not a new concept. I performed a competitive analysis and found similar products to be spatially confusing, particularly with the recipe swap function. I wanted to create a more condensed and straight forward experience.

Web experience

Multiple Touchpoints increase visibility and reach of the brand. Borrowing elements from the mobile experience, I was able to create a layout for the web that was cohesive. The desktop version allows me to solidify the visual language and showcase the brand vision.

Visual Language
Thank you.

Hi, I'm Julian.

4 years ago I dedicated myself to the craft of design and to the philosophy of design thinking. I chose to become a designer because I feel it provides practical boundaries for me to express my creative curiosity. I believe that constraints are essential for harnessing creativity because they require deep evaluation which grounds expectations to reality. I understand boundaries of business and how to be creative within them. My pathway to finding design may not be conventional, but my journey has taught me how to accept change, how to be vulnerable, how to adapt, how to silence my ego, how to fail and how to overcome.

If you have any questions or feedback about any of my projects feel free to send me a message.

View my résumé.