A mobile app that encourages planning and prioritization by providing simple methods to manage heavy workloads.
Work with a team to simulate a start-up and apply the Lean Startup method to a problem we shared passion for - Task and Time management. Follow the lean method, validate, then develop a minimum viable product to pitch to potential investors.
Design Researcher, Market Researcher, and UX Designer.
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Task List and Focus Mode
We listened to our participants intently and addressed the difficulty of something as simple as adding tasks. We also included Focus Mode which declutters your tasks, this also includes an option to time block.
The core feature based on research. We recognized that people do not place priority on tasks because doing so is very difficult. We adapted a Difficulty / Importance matrix that makes it easy to program data into tasks.
Key insights from interviews were summarized by mapping a wishbone diagram. This would become a guide to hypothesis and product validation.
Early sketches are essential to test and validate the proposed experience.
concierge product testing
Markets are broken down into three sections: the total size available (TAM), the serviceable that is available (SAM), and the serviceable that is obtainable (SOM). This process heavily relied on the primary research and visits to the Berkeley Business Library.
testing revenue models with wireframes
My role as marketing officer was to validate a pricing model with our audience. The onboard process set context for our product to determine how much people would spend on this app.
• 85% of enrolled college in U.S. are overwhelmed by the magnitude of tasks.
• 40% reported feeling helpless.
• 75% of lifetime cases of mental health conditions begin by age 24.
• 12% have been diagnosed or treated for anxiety in the past
• 11% reported being diagnosed or treated for depression.
* “Facts.” Anxiety and Depression Association of America, ADAA,adaa.org/finding-help/helping-others/college-students/facts.
Students would be more likely prioritize if simple frameworks were accesible.
Adam Brumley - CTO
Yuan Gao - CFO
Krystel Delos Reyes - CEO
This project taught me the value of longterm team collaboration, market research, and how to prioritize in my own life. I learned that in order to help people get there own life in order, I had to practice what I was preaching. The Concierge method of validating the product was a huge success. I wish there was more time to further develop the prototype to get more testing feedback. If I would add anything to this project, it would be more testing.