A mobile app that encourages planning and prioritization by providing simple methods to manage heavy workloads.
The rigor of college can make students feel overwhelmed and paralyzed when trying to manage tasks. If students lack structure they can feel anxious trying to balance school, work, friends and family while also trying to figure out life. This stress is compounded and leads to poor physical and mental health and even poorer school performance.
Work with a team to simulate a start-up and apply the Lean Startup method to a problem we shared passion for - Task and Time management. Follow the lean method, validate, then develop a minimum viable product to pitch to potential investors.
Design Research, Market Research & Strategy, Prototyping, UI Design, Customer Acquisition, Revenue Models, Art of the Pitch
Adam Brumley - CTO
Yuan Gao - CFO
Krystel Delos Reyes - CEO
4 Weeks +
To view this project in detail check it out on your desktop.
• 85% of enrolled college in U.S. are overwhelmed by the magnitude of tasks.
• 40% reported feeling helpless.
• 75% of lifetime cases of mental health conditions begin by age 24.
• 12% have been diagnosed or treated for anxiety in the past
• 11% reported being diagnosed or treated for depression.
* “Facts.” Anxiety and Depression Association of America, ADAA,adaa.org/finding-help/helping-others/college-students/facts.
Students would be more likely prioritize if simple frameworks were accesible.
Task List and Focus Mode
We listened to our participants intently and addressed the difficulty of something as simple as adding tasks. We also included Focus Mode which declutters your tasks, this also includes an option to time block.
The core feature based on research. We recognized that people do not place priority on tasks because doing so is very difficult. Our hypothesis was that people prioritize if there were simple frameworks. We adapted a Difficulty / Importance matrix that makes it easy to program data into tasks.
Markets are broken down into three sections: the total size available (TAM), the serviceable that is available (SAM), and the serviceable that is obtainable (SOM). This process was heavy on the primary research.
An essential measurement of our access to the markets we were targeting. I created the landing page to gather emails, we also tracked traffic via Google Analytics to gauge interest. View the page.
This project taught me the value of longterm team collaboration, market research, and how to prioritize in my own life. I learned that in order to help people get there own life in order, I had to practice what I was preaching. The Concierge method of validating the product was a huge success. I wish there was more time to further develop the prototype to get more testing feedback. If I would add anything to this project, it would be more testing.