Julian Crespo
Product Designer

Hi, I'm Julian.

5 years ago I decided to reshape my future. I became a father and I also dedicated myself to learning the craft of design and design thinking. My path may not be conventional, but my journey has taught me how to be vulnerable, how to fail and how to overcome. I have learned that constraints are essential for harnessing creativity because they require deep evaluation which grounds expectations to reality. I understand boundaries of design and how to be creative within them. I consider myself to be a creative pragmatist who is comfortable with being uncomfortable. My biggest design challenge is my daughter, which means my future is bright.

If you have any questions or feedback about any of my projects feel free to send me a .

View my résumé.

Hi, I'm Julian.

I'm a studied interaction designer, product designer through passion and experience. I thrive in collaborative environments and I believe communication and feedback are essential for progress. I enjoy all things research with a deep interest in ethnography and participatory design. I want to design interactions that leaves a positive influence on culture, values and the future.

If you have any questions or feedback about any of my projects feel free to send me a message.

View my résumé.

A mobile app that encourages planning and prioritization by providing simple methods to manage heavy workloads.

Project Overview

The Problem

The rigor of college can make students feel overwhelmed and paralyzed when trying to manage tasks. If students lack structure they can feel anxious trying to balance school, work, friends and family while also trying to figure out life. This stress is compounded and leads to poor physical and mental health and even poorer school performance.

The Challenge

Work with a team to simulate a start-up and apply the Lean Startup method to a problem we shared passion for - Task and Time management. Follow the lean method, validate, then develop a minimum viable product to pitch to potential investors.

Skills Applied

Design Research, Market Research & Strategy, Prototyping, UI Design, Customer Acquisition, Revenue Models, Art of the Pitch


Adam Brumley - CTO
Yuan Gao - CFO
Krystel Delos Reyes - CEO


4 Weeks +

To view this project in detail check it out on your desktop.


Research Overview

Secondary findings

•  85% of enrolled college in U.S. are overwhelmed by the magnitude of tasks.

•  40% reported feeling helpless.

•  75% of lifetime cases of mental health conditions begin by age 24.

•  12% have been diagnosed or treated for anxiety in the past

•  11% reported being diagnosed or treated for depression.

* “Facts.” Anxiety and Depression Association of America, ADAA,adaa.org/finding-help/helping-others/college-students/facts.

Qualitative analysis

To validate the problem we spoke to 73 people consisting of current college students, college graduates and college advisors. Our goal was to understand methods of time management as well as learn what tools people use to help prioritize tasks.

Contextual inquiry findings

•  56% of people do not have a sound method to time manage or help prioritize tasks. This group keeps mental notes or extends their memory to a mix of digital and analog.

•  20% use open source or native device, low cost digital tools.

•  14% are firmly adapted to tangible analog tools like planners, calendars and written notes.

•  10% pay for digital services or products to assist with task and time management.

•  Motivations for digital services or products are price, quality of design, rating of product and if it is a requirement.

validating through concierge testing

Step 1 | Freelisting Exercise
We asked 10 participants to take time to freelist their work or school tasks and personal responsibilities.
10 minute exercise

Step 2 | Arrange and Rank
Once data is generated, arrange tasks and responsibilities on a 2 x 2 matrix to determine priority.
5 minute exercise

Step 3 | Digitize Data, Share and Track
To ensure participants stayed productive, we created a shared Google Keep list and sent daily reminders.
2 week follow-up exercise


Students would be more likely prioritize if simple frameworks were accesible.

Mobile Experience

Task List and Focus Mode

We listened to our participants intently and addressed the difficulty of something as simple as adding tasks. We also included Focus Mode which declutters your tasks, this also includes an option to time block.

Task Prioritization

The core feature based on research. We recognized that people do not place priority on tasks because doing so is very difficult. Our hypothesis was that people prioritize if there were simple frameworks. We adapted a Difficulty / Importance matrix that makes it easy to program data into tasks.


Market Sizing

Markets are broken down into three sections: the total size available (TAM), the serviceable that is available (SAM), and the serviceable that is obtainable (SOM). This process was heavy on the primary research.

Customer Acquisition

An essential measurement of our access to the markets we were targeting. I created the landing page to gather emails, we also tracked traffic via Google Analytics to gauge interest. View the page.

Process Documentation
Learning Outcomes

This project taught me the value of longterm team collaboration, market research, and how to prioritize in my own life. I learned that in order to help people get there own life in order, I had to practice what I was preaching. The Concierge method of validating the product was a huge success. I wish there was more time to further develop the prototype to get more testing feedback. If I would add anything to this project, it would be more testing.

Thank you.