Julian Crespo
Product Designer

Hi, I'm Julian.

4 years ago I dedicated myself to the craft of design and to the philosophy of design thinking. I chose to become a designer because I feel it provides practical boundaries for me to express my creative curiosity. I believe that constraints are essential for harnessing creativity because they require deep evaluation which grounds expectations to reality. I understand boundaries of business and how to be creative within them. My pathway to finding design may not be conventional, but my journey has taught me how to accept change, how to be vulnerable, how to adapt, how to silence my ego, how to fail and how to overcome.

If you have any questions or feedback about any of my projects feel free to send me a .

View my résumé.

Hi, I'm Julian.

4 years ago I dedicated myself to the craft of design and to the philosophy of design thinking. I chose to become a designer because I feel it provides practical boundaries for me to express my creative curiosity. I believe that constraints are essential for harnessing creativity because they require deep evaluation which grounds expectations to reality. I understand boundaries of business and how to be creative within them. My pathway to finding design may not be conventional, but my journey has taught me how to accept change, how to be vulnerable, how to adapt, how to silence my ego, how to fail and how to overcome.

If you have any questions or feedback about any of my projects feel free to send me a message.

View my résumé.

A mobile app that encourages planning and prioritization by providing simple methods to manage heavy workloads.

Project Overview

Team Challenge

Work with a team to simulate a start-up and apply the Lean Startup method to a problem we shared passion for - Task and Time management. Follow the lean method, validate, then develop a minimum viable product to pitch to potential investors.

My ROle

Design Researcher, Market Researcher, and UX Designer.

TImeline

14 Weeks  

To view this project in detail check it out on your desktop.

🖥

Mobile Experience

Task List and Focus Mode

We listened to our participants intently and addressed the difficulty of something as simple as adding tasks. We also included Focus Mode which declutters your tasks, this also includes an option to time block.

Task Prioritization

The core feature based on research. We recognized that people do not place priority on tasks because doing so is very difficult. We adapted a Difficulty / Importance matrix that makes it easy to program data into tasks.

Discovery Process

Problem Diagram

Key insights from interviews were summarized by mapping a wishbone diagram. This would become a guide to hypothesis and product validation.

Low-fi Wireframes

Early sketches are essential to test and validate the proposed experience.

concierge product testing

Step 1 | Freelisting Exercise
We asked 10 participants to take time to freelist their work or school tasks and personal responsibilities.
10 minute exercise

Step 2 | Arrange and Rank
Once data is generated, arrange tasks and responsibilities on a 2 x 2 matrix to determine priority.
5 minute exercise

Step 3 | Digitize, Share and Track
To ensure participants stayed productive, we created a shared Google Keep list and sent daily reminders.
2 week follow-up exercise

Marketing

Market sizing

Markets are broken down into three sections: the total size available (TAM), the serviceable that is available (SAM), and the serviceable that is obtainable (SOM). This process heavily relied on the primary research and visits to the Berkeley Business Library.

testing revenue models with wireframes

My role as marketing officer was to validate a pricing model with our audience. The onboard process set context for our product to determine how much people would spend on this app.

Customer Acquisition

Once a product was validated we focused on markets that we were targeting. I created the landing page to gather emails, we also tracked traffic via Google Analytics to gauge interest.

Visit our landing page

Research Summary

Secondary findings

•  85% of enrolled college in U.S. are overwhelmed by the magnitude of tasks.

•  40% reported feeling helpless.

•  75% of lifetime cases of mental health conditions begin by age 24.

•  12% have been diagnosed or treated for anxiety in the past

•  11% reported being diagnosed or treated for depression.

* “Facts.” Anxiety and Depression Association of America, ADAA,adaa.org/finding-help/helping-others/college-students/facts.

Qualitative analysis

To validate the problem we spoke to 73 people consisting of current college students, college graduates and college advisors. Our goal was to understand methods of time management as well as learn what tools people use to help prioritize tasks.

Contextual inquiry findings

•  56% of people do not have a sound method to time manage or help prioritize tasks. This group keeps mental notes or extends their memory to a mix of digital and analog.

•  20% use open source or native device, low cost digital tools.

•  14% are firmly adapted to tangible analog tools like planners, calendars and written notes.

•  10% pay for digital services or products to assist with task and time management.

•  Motivations for digital services or products are price, quality of design, rating of product and if it is a requirement.

Hypothesis

Students would be more likely prioritize if simple frameworks were accesible.

Additional Process
Swipe left or right
Product Demo

Teammates

Adam Brumley - CTO
Yuan Gao - CFO
Krystel Delos Reyes - CEO

This project taught me the value of longterm team collaboration, market research, and how to prioritize in my own life. I learned that in order to help people get there own life in order, I had to practice what I was preaching. The Concierge method of validating the product was a huge success. I wish there was more time to further develop the prototype to get more testing feedback. If I would add anything to this project, it would be more testing.

Thank you.