The French Lunchbox is a family owned Chicago based business. Their goal is to let people enjoy French comfort food, slow down and savor life.
Branding, Visual Design, Web Design
Logo design was where I started. I wanted to highlight the primary item on their menu. The potato is naturally rugged and essential to French comfort food. My intention was to include a classic serif font to juxtapose the roughness of the potato.
My challenge was to create a visual language that embodies the country style cooking and family aesthetic. I used a blue and red color to identify with the Chicago flag.
Packaging Mockups and highlighting the possibility of the rebrand is always a fun and exciting. Moving beyond imagination and providing context is something I find important.
Web Design was the last phase of the process. I wanted to simplify their existing content and introduce a new feel for their brand to exist. I used custom iconography and negative space to increase legibility.